WHERE DID THE US$50,000 GO FOR SOCIAL MEDIA INVESTMENT BY THE JAMAICA TOURIST BOARD (JTB)?

By now you have heard the Min. of Tourism state the following;

Minister of Tourism, Edmund Bartlett, has said that social media networks like YouTube, Facebook and Twitter, have become an integral part of Jamaica’s tourism marketing strategy

From YouTube, Twitter, Facebook boost tourism By Jamaica Observer

The agency spent $250,000 to revamp its website. The YouTube project is estimated at another US$50,000 ($4.5 million).

JTB to invest more in social media Published: Sunday | January 17, 2010 By Jamaica Gleaner.

If you have not read the following article I suggest you do so now.

Did Jamaica Tourist Board (JTB) Waste $85.5 million on websites? If so who are they accountable to? By The Kingston Chronicle

(The revamped website with a world Alexa.com ranking of 215,116 and a Alexa.com US ranking of 104, 2092 Online Since 17-Oct-1998)

The $250,000 is not local currency people, but hard cold USD. Continue reading

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UPDATE: MOBILE BANKING, MOBILE REMITTANCES, MOBILE MACRO & MICRO PAYMENTS

October 1, 2010

MobilePay USA demo from Disrupt – Mobile payments with no additional hardware

MobilePay May Be The Death Of The Wallet. Yes, For Real This Time.

Read & watch full video on Techcrunch.com


Fig Card Demonstration

Previous Release

http://main.mchek.com/

 

It has been some years that mobile banking & mobile payments have been knocking at the gates of the Jamaican market. Local developer such as Software Architects are probably the best among local developers in respect to this sector.

Now there are various levels or types of mobile payments and mobile banking. First is to look at it from a user perspective. Platforms vary from SMS to Web based application and approach to mobile banking and or mobile payments, and or mobile money transfer better known as remittance.

What if by using your cell phone you were able to replace the need for a credit card, or waiting outside of an ATM machine, or standing in line of a bank waiting to carry out a transaction.

Some local banks are now offering mobile banking. Now Digicel the first Telecom carrier is set to introduce this to the Jamaican market after their test in Haiti.

But mobile banking or sending money to friends via remittance services are not the only value from mobile payments or mobile money transactions. Mobile payments or turning your phone into a credit card or debit card, can be a positive tool in empowering e-commerce on local and international websites regardless if viewed from a computer or a mobile phone. Continue reading