WHY JAMAICAN FOCUSED ANDROID MOBILE APPS ARE NOT POPULAR?

Let’s do a google app search for Jamaican android mobile apps and see the results for local apps. For starters my search query revealed several dozen apps https://play.google.com/store/search?q=jamaica%20apps&c=apps&hl=en ranging from food, travel, news, radio, video, and entertainment.

JAMAICA FOCUSED ANDROID NEWS APPS

Jamaica Observer Installs 10,000 – 50,000

Gleaner Mobile Installs 10,000 – 50,000

Jamaica News & Radio Installs 10,000 – 50,000

Jamaica News (GCT Labs) Installs 10,000 -50,000

Jamaica Newspaper Installs 5,000 – 10,000

The Observer (e-Paper) Installs 500 – 1,000

JAMAICA FOCUSED ANDROID RADIO APPS

MyRadio JAMAICA Installs 10,000 – 50,000

RJR 94FM Installs 10,000 – 50,000

FAME 95FM Installs 10,000 – 50,000

tfsRadio Jamaica Installs 10,000 – 50,000

Jamaica Radio elpislab Installs 10,000 – 50,000

Irie FM Installs 5,000 – 10,000

Power 106 FM Jamaica Installs 1,000 – 5,000

Jamrockone Mobile Installs 1,000 – 5,000

Love 101 FM – Family Radio Installs 1,000 – 5,000

JAMAICA FOCUSED SEARCH APP

Jamaica Yellow Pages Installs 10,000 – 50,000

JAMAICA FOCUSED BUSINESS & COMMERCE APPS

Digicel Online Topup Installs 10,000 – 50,000

Bill Express Mobile Installs 10,000 – 50,000

Flow Jamaica Mobile Installs 500 – 1,000

Now some will argue that the data above is not accurate. But the data is provided as of this date from Google App store itself. For search revealed that for international apps such as the following, that their numbers reflect their international brand recognition.

Google Installs 500,000,000 – 1,000,000,000

Facebook Installs 500,000,000 – 1,000,000,000

WhatsApp Messenger Installs 500,000,000 – 1,000,000,000

WHAT COULD LEAD TO THIS PROBLEM?

It is argued that there is over 300,000 smart phones in Jamaica with Android gaining the fastest market share by replacing the fast sliding BlackBerry. Yet no local focused android app based on the info above exceeds 50,000.

Truth be told the local population are not that tech savvy with exception of watching videos online of various genres, using various messenger apps such as Whatsapp and using social network websites. After all in Haiti most citizens there top up their Digicel phones electronically. While in Jamaica, the masses top up via purchasing a paper based card.

Most locals also do not trust local developers who release any app that collects any form of data. Forget that international big brands get hacked on a mass scale. The Negroe does not trust anything that looks or speaks like it, based on my own observation. Forget that browns and blacks are not the same. Ignorance is bliss.

But there is hope, as I predict new local focused apps developed in the states or locally will be of such compelling use and benefit that the ignorant mass will have no choice but to adapt and adopt the world of android apps.

Note that not all local focused apps require 50,000 downloads / active users based on the object and use of the app. For an app with only 2,500 active users spending on average of $2,500 per month through the app functionality. Generates $6,250,000 per month in revenue.

One can only imagine that when such an app doubles its active user base, that maintains the average spend per month. That such an app would do more in revenue that several SME in Jamaica.

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