BLIND LEADING THE BLIND, OR FOOLS LEADING FOOLS?

I was reading an article this morning, just now a a matter a fact as the headline grabbed my attention.

UX — the thought behind design

Source: http://www.jamaicaobserver.com/business/UX—the-thought-behind-design_18974582

You should read it too and make sure to visit https://dominos.com.jm/ then click order online

https://dominos.com.jm/pages/order/#/locations/search/

Without further elaboration you would have noticed that the link above was mentioned as the second part of the article that deals with UX.

You will notice by the second click after trying out the ordering online feature, that the UX is total BS and totally outdated and nothing short or prehistoric UX for such a company as Dominos in Jamaica.

In fact I got so frustrated with the UX I did not bother to order nor would I ever try again if it were the same UX.

I would really like to see the data usage of this new feature after the first 12 months. I would bet like my next dominos pizza order, that it will not be impressive. Take it from a former Dominos pizza lover.

In short the UX stinks out of this world and completely sucks. The clown (As he must be joking around with circus like content) that wrote the article in the Jamaica Observer, is a member of Jamaica Design Association.

I wonder if he knows of the team that did such a design and that is the reason for the glossy write up?

If this is what Jamaica Design Association has to offer it is a sick joke.

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